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文章基本信息

  • 标题:A Free Simulation Experiment To Examine The Effects Of Social Commerce Website Quality And Customer Psychological Empowerment On Customers’ Satisfaction
  • 本地全文:下载
  • 作者:Haitham Hmoud Alshibly
  • 期刊名称:Journal of Business Studies Quarterly
  • 电子版ISSN:2152-1034
  • 出版年度:2014
  • 卷号:5
  • 期号:4
  • 页码:21-40
  • 出版社:Journal of Business Studies Quarterly
  • 摘要:This research was designed to theoretically address and empirically examine research issues related to customer's satisfaction with social commerce. To investigate these research issues, data were collected using a written survey as part of a free simulation experiment. In this experiment, 136 participants were asked to evaluate two social commerce websites using an instrument designed to measure relationships between s-commerce website quality, customer psychological empowerment and customer satisfaction. A total of 278 usable s-commerce site evaluations were collected and analyzed. The results showed that customer satisfaction with social commerce is correlated with social commerce sites quality and customer psychological empowerment.
  • 关键词:social commerce; customer psychological empowerment; free simulation experiment; s- ; commerce website quality; customer satisfaction
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