标题:A Free Simulation Experiment To Examine The Effects Of Social Commerce Website Quality And Customer Psychological Empowerment On Customers’ Satisfaction
摘要:This research was designed to theoretically address and empirically examine research issues related to customer's satisfaction with social commerce. To investigate these research issues, data were collected using a written survey as part of a free simulation experiment. In this experiment, 136 participants were asked to evaluate two social commerce websites using an instrument designed to measure relationships between s-commerce website quality, customer psychological empowerment and customer satisfaction. A total of 278 usable s-commerce site evaluations were collected and analyzed. The results showed that customer satisfaction with social commerce is correlated with social commerce sites quality and customer psychological empowerment.