期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2014
卷号：4
期号：2
出版社：Sohar University, Oman and American University of Kuwait
摘要：Important and Complex large - scale tourism industry has a comprehensive communication at the national, regional and internatio nal levels and any incidence of unsafe and use of violence at different levels will enter serious and irreparable harm to this industry. The present study has been aimed to investigate the role of social police and advertising in at tract Foreign Tourists . In this regard , A Sample of 210 people has been selected from 1120 foreign tourists visited from Bam in the First six month of 2013. Using standard questionnaire has been prepared a systematic process for the collection of information. The reliability of the questionnaire is assessed from Cronbach's alpha, 82%. In order to analyze of data collected, descriptive and inferential statistics were used. At descriptive statistics, statistic al parameters were used such as mean, standard deviation and frequency and at inferential statistics , kendall and spearman tests were used. The results show that, there is a significant relationship between the role of socia l police and Sense of security Mental - Psycho in the host community. Also, advertising have a direct effect on the sense of security tourists and there is a significant relationship between Sense of security Mental - Psycho and attr act foreign tourists.
