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  • 标题:Investigating the effect of information on mobile banking acceptance barriers
  • 本地全文:下载
  • 作者:Hossein Vazifehdoost ; Shirin Khosrozadeh ; Mahtab Mirzaee far
  • 期刊名称:Management Science Letters
  • 印刷版ISSN:1923-9335
  • 电子版ISSN:1923-9343
  • 出版年度:2014
  • 卷号:4
  • 期号:9
  • 页码:2049-2056
  • DOI:10.5267/j.msl.2014.8.017
  • 出版社:Growing Science
  • 摘要:This paper presents an empirical investigation on how information and guidance offered by the bank influence on the barriers to adoption of mobile banking. Data were collected from a questionnaire from college students who attend Islamic Azad university in city of Tehran, Iran. Structural equation modeling of data from 425 respondents was used to test 5 hypotheses. The results show the information and instructions offered by bank have negative effect on 5 evaluated barriers including usage, value, risk, tradition and image to adoption of mobile banking.

  • 关键词:Mobile banking; Usage barrier; Value barrier; Risk barrier; Tradition barrier; Image barrier
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