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  • 标题:The economic benefit of being blonde: A study of waitress tip earnings based on their hair color in a prominent restaurant chain
  • 本地全文:下载
  • 作者:Cao Jiang ; Melissa Galm ; Associates.
  • 期刊名称:Journal of Behavioral Studies in Business
  • 印刷版ISSN:1941-563X
  • 电子版ISSN:1941-5508
  • 出版年度:2014
  • 卷号:7
  • 出版社:Academic and Business Research Institute
  • 摘要:The effect of hair color alternation on tip earnings by restaurant waitresses working in a prominent restaurant chain was examined. Waitresses record various control variables and tip incomes for 60 days in which period they switch their hair colors between blonde and other ones. Various model analyses show an interaction between hair color and tip earnings. It is documented, both statistically and economically, that non-blonde Caucasian females earn significantly more tips after dying their hair blonde in a real world work setting. These results have clear and present implications for labor and behavior economics.
  • 关键词:Behavioral economics; Beauty; Wages
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