期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2014
卷号：4
期号：1
出版社：Cosmic Journals
摘要：Risk Tolerance refers to an investor's attitude towards risk, the amount of uncertainty or investment retu rns volatility that an investor is willing to accept when making a financial decision. The risk tolerance of an investor varies according to age, financial goals, income requirements,etc. Understanding the risk tolerance level of the investor is an important concept that has implications for both financial service providers (asset management institution or other financial planner) and consumers (investors themselves). The study was conducted with the objective to know the investment beh avior of the equit y investors, th eir investmen t motive, to assess the risk tolerance level of equity investors during the stock market volatility and to identify the factors associated with the risk tolerance level of equity investors. The study revealed that more number of respondents belong to the Medium Risk Tolerance Level. It is also revealed from the study that the demographic factors such as Age, Occupation, Annual income, and Portion of income invested in equity are few of the factors associated with the Risk Tolerance Level of Equity investors.
