期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2014
卷号：4
期号：2
出版社：Cosmic Journals
摘要：The study of consumer behaviour investigates and develops methods to quantify, forecast and influence the of behaviour consumer.The study of consumer behaviour investigates and develops methods to quantify, forecast and influence the of behaviour consumer.As attention shifted from product to the consumer, new focus led researcher to picture the consumer first and how the consumer would behav e for any changes in product o r for any choices offered. In board rooms and marketing conferences, consumers were discussed more than products. Building a strong brand is the need of the hour as the consumer today is mo re occupied and devotes lesser time in making decisions. The present study, therefore, revolves aro und th e behaviour of the consumer for branded food products in urban and rural areas and to highlight the differences in the perception of the consumers in these areas. The respondents for the purpose of the study are drawn from Ambala District of Haryan a. The study will help the manu facturers to make meaningful conclusions on the basis of observations made in the study.
