期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2014
卷号：4
期号：4
出版社：Cosmic Journals
摘要：This paper examines the relationship, if any, between strategy types and performance of commercial banks in Kenya. The population of the study are all the commercial banks operating in Kenya while Return on investment (ROI) is the measure of performance. Likert-type questionnaires with questions framed on the basis of pre-designed operational definitions of Miles and Snow's strategy types of defender, prospector, analyzer and reactor, were designed, and used, in collecting primary data from the bank managers. Secondary data on bank performance were collected consisting of returns on investment. The primary data was analyzed using correlation and regression analysis to test the relationship between strategy types and performance. Regression estimates show that reactor strategy has significant negative effects while prospector strategy has significant positive effects. Defender strategy has positive effects but insignificant. Similarly, analyzer has negative but insignificant effects. This implies that banks are better off pursuing prospector strategy.
