期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2013
卷号：3
期号：07
页码：34-46
出版社：Society for Business Research Promotion
摘要：The assumption of a linear/dual relationship between company and stakeholders has become obsolete from the complex interactive dynamic these groups exercise among each other. In the current view, each stakeholder plays a unique role in the various business activities in a way that requires from the company, among other things, competence and skill to manage these multiplicities of influences. As a result, the Corporate Social Responsibility (CSR) actions of the company end up compromised. This paper intends to identify potential impacts on the company's CSR actions arising from the complex interaction of its interested parties. The presumption is that the relational attributes of power, legitimacy and urgency exercised in these interactions will define each group's degree of importance, so that a stakeholder with a voice or greater pressure can compromise the company's entire productive chain until the Company's Social Responsibility. Full Text
