期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2013
卷号：3
期号：08
页码：18-28
出版社：Society for Business Research Promotion
摘要：The re-organization of the energy matrix is the aim of several countries that heavily invest in sources of renewable energy. The bioelectricity generated from sugarcane residues in Brazil can be considered as an alternative for the shortage of hydric resources that occurs during periods of drought due to its climate characteristics. The objective of the present study was to evaluate the Brazilian market of electrical energy co-generated from sugarcane biomass by analyzing its macro-environment and competitive forces, thus highlighting the system’s main threats and opportunities in terms of political-legal (institutional), economic, environmental, socio-cultural and technological variables. The main result of this study demonstrated that there are important issues to be solved in order to develop this new market, highlighting the creation of a strategic agenda to overcome challenges and to take advantage of opportunities in the Brazilian sector. Full Text
