期刊名称：Journal of Information Science and Technology
印刷版ISSN：1545-0287
出版年度：2005
卷号：2
期号：2
页码：5-24
语种：English
出版社：International Medical Journal Management and Indexing System
摘要：Recent research into the theory of first-mover advantage has revealed that a significant number of first-movers in I.T.-driven markets eventually lose market leadership. The belief in first-mover advantage spawned a pervasive body of work in business strategy and was further perpetuated by popular media. The assumption of first-mover advantage has been extended by research suffering from survivor bias, whereby pioneers were recognized only among surviving firms. Instead, recent research suggests that fast-followership may offer an important strategic advantage. For example, in their study of 27 I.T.-driven product categories, Hidding and Williams (2003) found that a fast follower gained market leadership, on average, 60 percent of the time. Although many hypotheses for fast-follower advantage have been suggested, few have been empirically tested. There is a particular d e a r t h o f r e s e a r c h i n t o f a s t - f o l l o w e r s h i p b a s e d o n p o s i t i v e n e t w o r k externalities, which is of particular relevance in I.T.-driven markets. To stimulate the pursuit of such research, this paper presents a conceptual framework and a set of propositions that recognize key factors pertaining to network externalities that contribute to fast-follower advantage in I.T.-driven markets.
