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文章基本信息

  • 标题:Cooperative Innovation: The Case of Team Marketing Alliance, LLC
  • 本地全文:下载
  • 作者:Shanoyan, Aleksan ; Briggeman, Brian C. ; IFAMR, IFAMA
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2014
  • 页码:187-197
  • 出版社:Journal of Agribusiness
  • 摘要:With rising volatility in agriculture, farmers increasingly need to manage volatility and elevated risk. This case illustrates the experience of four Kansas cooperatives that combined their efforts to develop risk management services for their members through a jointly owned LLC, Team Marketing Alliance (TMA). TMA’s unique approach to risk management helps producers mitigate output price risk, lock in input purchases and ensure revenue coverage through crop insurance. This case can be successfully used in undergraduate and graduate courses, and in extension seminars focused on agribusiness strategy, risk management, and farmer cooperatives.
  • 关键词:Farmer cooperatives;risk management;agribusiness strategy
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