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文章基本信息

  • 标题:Online versus Face-to-Face: Students’ Preferences for College Course Attributes
  • 本地全文:下载
  • 作者:Mann, John T. ; Henneberry, Shida R. ; Bosch, Darrell J.
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2014
  • 页码:1-19
  • 出版社:Journal of Agribusiness
  • 摘要:The objectives of this article were to determine: 1) students’ preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and early afternoon and two to three days per week. Students selected online over F2F courses depending on course makeup; for example, course topic, online course design technology, and when the F2F version was offered. Additionally, students selected online courses more frequently when additional online course attribute information was available during course selection.
  • 关键词:college course attributes;conditional logit model;distance learning;online course design;students’ preferences;undergraduate students;web 2.0 technology;willingness to pay
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