摘要：The study aims to promote the off-season cut roses industry in Hainan Province to the whole island and even whole China. Based on the production data in latest three years, the theory of time value was introduced to analyze the economic benefits of cut roses planting in South Hainan. According to the research findings, the cut roses create a NPV of ￥22 000//667㎡ with a net NPV rate of 34.24%，an internal rate of return of 76.36%，and a dynamic payback of 1.05, bringing the farmers a revenue of ￥7 200/667㎡ per capita per year. Since the large-scale planting of cut roses needs a high investment, it is suggested that the government should increase its support for the cut rose industry.
关键词：Off-season;Time value;Cut rose;Net present value rate;Hainan
