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文章基本信息

  • 标题:Food Labelled Information: An Empirical Analysis
  • 本地全文:下载
  • 作者:Banterle, Alessandro ; Cavaliere, Alessia ; Ricci, Elena Claire
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2013
  • 页码:156-170
  • 出版社:Journal of Agribusiness
  • 摘要:This paper aims at analysing which kinds of currently labelled information are of interest and actually used by consumers, and which additional kinds could improve consumer choices. We investigate the attitude of consumers with respect to innovative strategies for the diffusion of product information, as smart-labels for mobile-phones. The empirical analysis was organised in focus groups followed by a survey on 240 consumers. Results show that the most important nutritional claims are vitamins, energy and fat content. Consumers show a high interest in the origin of the products, GMOs, environmental impact, animal welfare and type of breeding
  • 关键词:food labelling;consumer preferences;food product attributes;focus group;survey.
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