摘要：Second Life (SL) is one of the fastest growing and leading 3D virtual worlds working in online environment. The purpose of this paper is to investigate online marketing opportunities in SL virtual environment. The case study of real word companies such as IBM, Intel, Nissan, Coca cola and Cisco was performed in SL to learn their online marketing success. Online conversation was also performed with company representatives to explore their experiences to conduct online marketing activities. The findings show that SL is a suitable technical platform for real world companies for business promotion. SL was found suitable for technological development, brand promotion, resource management and market strategy.
