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文章基本信息

  • 标题:The “Made in USA poultry label” and consumer choice in Ghana
  • 本地全文:下载
  • 作者:Egyir, Irene Susana ; Adu-Nyako, Kofi ; Okafor, Ralph
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2012
  • 期号:Suppl
  • 出版社:Journal of Agribusiness
  • 摘要:Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date and country of origin.
  • 关键词:Country of origin;consumer preference;poultry demand;Ghana;US exports.
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