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文章基本信息

  • 标题:Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs
  • 本地全文:下载
  • 作者:Penn, Jerrod ; Staley, Daniel ; Smith, Chaquenta
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2011
  • 期号:Suppl
  • 出版社:Journal of Agribusiness
  • 摘要:Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.
  • 关键词:Internet Food Marketing;Childhood Obesity;Content Analysis
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