摘要：In the paper, the concept of circulation industrial chain of distinctive agricultural products is introduced. By using the e-commerce platform, the new industrial chain for the circulation of distinctive agricultural products on the basis of online transaction is established. In view of the standardization problems in the production and processing section, online exhibition and trade section, after sale section, the related solutions are put forward. In the production and processing sections, the fruit farmers should implement scale cultivation; pick and store fruits according to the local situation; pack fruits by using green package which can represent the features of the brand; establish the agricultural products association. In the section of online exhibition and trade, the identity of network platform should be normalized and the authentication technique and system should be perfected; the unification of product exhibition should be paid attention to; the specialization of negotiation should be intensified and the differences in communication should be represented; the price should be made comprehensively and the reference factors should be diversified; the entrance situation should be legalized and the account should be managed differently. In the after sale section, the business scope of logistics should be expanded and technology should be input; taking the customers as the center, the subsystem of distinctive service standard should be stipulated; the credit evaluation standard and punishment mechanism should be clarified; the customer-related management system should be implemented as well as the supervision mechanism.
