摘要：O presente estudo objetiva dissertar sobre a possibilidade/necessidade de implementação de projetos turísticos no município de Cubatão (SP). Acredita-se haver meios para promover o desenvolvimento sustentável do turismo nesta localidade com base nos potenciais ambiental e científico. Ou seja, é interessante incluir a comunidade local em programas voltados ao turismo, ao invés de defender uma pseudo preservação do patrimônio natural (uma vez que as invasões dos limites do Parque Estadual da Serra do Mar são reais). Como objetivos específicos deste trabalho têm-se: explicitar oportunidades de desenvolvimento turístico que poderiam envolver diretamente as empresas do pólo industrial do município; e instigar a iniciativa privada a fomentar projetos ligados a práticas turísticas. Para atender a estes intentos utilizou-se de bibliografias, revistas, jornais e da rede mundial de computadores. Como resultado, percebeuse diversas oportunidades de negócios desperdiçadas por conta do interesse incipiente dos gestores municipais em relação do potencial turístico.
其他摘要：The present study analysis the implementation of tourism development projects conditions at Cubatão (SP). The city is located at the Baixada Santista Metropolitan Region, by the coast of Serra do Mar. There are ways to promote the sustainable development of tourism activities in this location with bases on the following potentials: environmental [plain rivers, navigable and with water falls] and scientific [Latin America's largest industrial site]. The social degradation has promoted constant and voluminous invasions at the Serra do Mar State Park, thus the local communities inclusion in the tourism development programs has to be considered. The specific objectives of this study are: investigate/explicit opportunities of tourism development that could directly involve local industrial companies; provoke the private initiative to push tourism activities connected to the nature; and assist the local/ regional population cooptation to the process of natural spaces appropriation. To achieve these targets it was used bibliographical, periodic publications and world wide web research. The work is characterized as qualitative and utilizes the documental analyses as a investigation technique. As a result it was found that, in cause of the magnitude of the industrial pole, the scientific related tourism initiatives are ignored; that, in cause of the housing crisis, the urban pole is getting closer to the natural attractives, making impracticable tourism activities; and that the profit evasion and the low self pride of the poor population increases the social degradation processes, turning the implementation of receptive services harder. This last verification is checked with the installation of the "Ocean track: ecotourism pole", that has its operational base at the plateaus, at São Bernardo do Campo city, not at Cubatão.
关键词：Desenvolvimento turístico sustentável; Turismo alternativo e conservação ambiental;Development; Alternative tourism; Environmental conservation
