摘要：El presente artículo postula que Umberto Eco demuestra, por medio de la descripción novelesca del mundo icónico del medievo y la presencia de un narratario competente, su concepción teórica de la iconicidad como signo cultural y temporal basada en la convención. Para ello, aquí se analizan comparativamente dos capítulos pertinentes y significativos de su obra: "Primer día. SEXTA", de su novela El Nombre de la Rosa, y "3.5. Critica del iconismo", de su Tratado de semiótica general.
其他摘要：This article suggests that Umberto Eco demonstrates, by means of the iconic fictional medieval world description and the presence of a competent narratee, theoretical conception of iconicity as cultural and temporal sign based convention. To that degree, there are two chapters which analyze the relevant comparative significance of his work: "First Day. SIXTH" from his novel The Name of the Rose, and "3.5. Critique of iconism "from his A Theory of Semiotics.
