出版社：Centro de Investigaciones y Estudios Turísticos
摘要：El presente artículo busca reflexionar sobre la Feria de Praia Grande, localizada en el Centro Histórico de São Luís do Maranhão como un espacio que preserva la memoria y la identidad local; analizando las posibilidades para su aprovechamiento en el ámbito de la oferta recreativa y turística de la ciudad. La fundamentación del estudio está dada por las referencias a la memoria, la identidad y el patrimonio cultural, como recursos para el segmento de turismo cultural. Se parte de un abordaje cualitativo, mediante una investigación bibliográfica y de campo. A través de las entrevistas realizadas a los pobladores y comerciantes, se intentó analizar los múltiples significados y valores atribuidos a la Feria por los actores sociales. Se comprobó que la Feria de Praia Grande se establece como un patrimonio afectivo para la comunidad local, y es considerado un importante testimonio de las experiencias individuales y colectivas. Se concluye que la Feria de Praia Grande, como elemento de atracción turística, contribuye al enriquecimiento de la relación entre turistas y residentes; y a la valoración del patrimonio a través del aprovechamiento cultural sustentable.
其他摘要：Memory and Identity in the Praia Grande Fair in São Luis, Maranhao, Brazil. Chances for Cultural Tourism. This essay seeks to reflect about the Praia Grande Fair, located in the Historic Center of São Luis, Maranhao, as a space maintainer of memory and local identity, discussing the possibilities for its use in connection with the provision of leisure and tourism in the city. As theoretical direction for rationale of this work, the study links issues about memory, identity and cultural heritage, emphasizing it as a resource for the cultural tourism segment. Starting from a qualitative approach, through a literature search and field, it was analyzed, from the content of interviews with residents and merchants of the neighborhood, multiple meanings and values assigned to the Fair by social actors. It was found that the Praia Grande Fair is configured as affective heritage for the local community and is considered an important witness to the individual and collective experiences. It is concluded that the Praia Grande Fair as part of tourist attractiveness tends to contribute to the enrichment of the relationship between tourists and residents and for the appreciation of heritage by means of profiting based on the principles of cultural sustainability.
关键词：patrimonio cultural; turismo; identidad del lugar; memoria cultural; investigación cualitativa; feria de Praia Grande (Brasil);cultural heritage; tourism; identity of place; cultural memory; qualitative research; Praia Grande Fair (Brazil)
