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  • 标题:Motivations and challenges for M-Business Transformation: a multiple-case study
  • 本地全文:下载
  • 作者:Heng-Sheng Tsai ; Raj Gururajan
  • 期刊名称:Journal of Theoretical and Applied Electronic Commerce Research
  • 印刷版ISSN:0718-1876
  • 电子版ISSN:0718-1876
  • 出版年度:2007
  • 卷号:2
  • 期号:2
  • 页码:19-33
  • 语种:English
  • 出版社:Universidad de Talca
  • 其他摘要:With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information for m-business transformation. Hence, this study investigates the phenomenon by answering the questions: ‘Why do businesses transform into m-businesses?’ And ‘What are the possible challenges during the process of m-transformation?’ This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation
  • 关键词:Mobile business; M-business; M-transformation; Business transformation; M-commerce
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