期刊名称:Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN:0718-1876
电子版ISSN:0718-1876
出版年度:2007
卷号:2
期号:2
页码:19-33
语种:English
出版社:Universidad de Talca
其他摘要:With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information for m-business transformation. Hence, this study investigates the phenomenon by answering the questions: Why do businesses transform into m-businesses? And What are the possible challenges during the process of m-transformation? This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation
关键词:Mobile business; M-business; M-transformation; Business transformation; M-commerce