期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2010
卷号：5
期号：3
页码：27-38
语种：English
出版社：Universidad de Talca
其他摘要：This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demonstrate how the survey can be used to make cross-website comparisons that can identify potential gaps in a website¿s information content. The results of this study offer actionable guidance to practitioners seeking to match their website's information mix to customer's demands for product, company, and channel information. The WICS tool enables future investigation of hypothesized relationships between website information content and user-website interaction outcomes.
关键词：Information Content; Content Analysis; e-Commerce; Website Quality; Information Cues;Information Content; Content Analysis; e-Commerce; Website Quality; Information Cues;Information Content; Content Analysis; e-Commerce; Website Quality; Information Cues;Information Content; Content Analysis; e-Commerce; Website Quality; Information Cues
