期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2014
卷号：9
期号：1
页码：28-43
语种：English
出版社：Universidad de Talca
其他摘要：Research has widely demonstrated that personal sources of information are more influential tha n firm - generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of mouth (e - WOM) influence. We demonstrate that the influence of e - WOM depends on source credibility, valence, and the volume of information obtained from e - WOM. More interestingly, we also find that there exist s a quadratic relationship between consumers’ Internet experience and e - WOM influence.
关键词：E-WOM; Internet experience; Source credibility; Valence; Volume
