其他摘要：Theory and experiment from the present author´s laboratory are used to demonstrate the approach of learning-theorical inversions of traditional social processes. The social process investigated are topics of widespread and traditional interest in psychology , such as nonconformity(deviance), altruism, interpersonal communication and humor. The distinctitive characteristics of the approach are the demandingly complete and rigorous use of the theoretical analogy and the audacious invertion of traditional conceptions of the structure of social processes events conventions all viewed as antecedents may be reconceptualized as consequents, familiar dependents variables as powerful new independent variables, and this new conceptions given a clear and definitive form through the rigorous use of learning theory. What was begun in theory has been completed in fact trough the experimental inversion of social processes. Processes which can be inverted in clinical practice providing new sources of motivation and reward for behavior change.
