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文章基本信息

  • 标题:Research on Channel Strategies of Modern Agricultural Engineering Demonstration Sites in Guangzhou
  • 本地全文:下载
  • 作者:Wen-guang Liang ; Chun Xie ; Qian-qian Pang
  • 期刊名称:Advance Journal of Food Science and Technology
  • 印刷版ISSN:2042-4868
  • 电子版ISSN:2042-4876
  • 出版年度:2015
  • 卷号:7
  • 期号:2
  • 页码:63-66
  • 出版社:MAXWELL Science Publication
  • 摘要:The research discusses the channel structure of modern agricultural engineering demonstration sites in Guangzhou. It analyzes the strategies of channel competition, personnel combination, transportation combination and terminal network construction. Enterprises adapt different marketing channel strategies on the basis of the type of the market. The research has made certain achievement and has certain guiding significance.
  • 关键词:Channel strategy ; marketing channels ; modern agriculture ; ; ;
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