摘要：This work has as fundamental purpose to establish to a general frame of reference that allow to the small producers to give it a better use to the agricultural products of which it prepares in its production units. Having as objective the following one: To design to plan strategic general to conform a productive company, as well as to provide to reference frame that allows the commercialization of products of a Unit of Agricultural Production. The proposed methodology constitutes a systematic model, which indicates logically and drew each of the actions and steps that must be made to achieve an end, which is the essential and basic detonator, in this case for the conformation of a marketing company of agricultural products to support the development of agricultural areas.
关键词：Strategic plan;mark of reference;unit of agricultural production;model systematic;agricultural areas;Plan estratégico;marco de referencia;unidad de producción agropecuaria;modelo sistemático;zonas agrícolas
