文章基本信息
- 标题：Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
- 本地全文：下载
- 作者：Gomez, Miguel I. ; Rao, Vithala R. ; Yuan, Hong 等
- 期刊名称：Journal of Agribusiness
- 印刷版ISSN：0738-8950
- 出版年度：2008
- 期号：suppl
- 出版社：Journal of Agribusiness
