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  • 标题:Strategic Interactions, Risks and Coordination Costs in Food Marketing Channels: The Mediating Role of Futures Markets
  • 本地全文:下载
  • 作者:Kuwornu, John K.M. ; Kuiper, W. Erno ; Pennings, Joost M.E.
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2006
  • 期号:suppl
  • 出版社:Journal of Agribusiness
  • 摘要:We examine the interaction of marketing channel members and the influence of these interactions on incentives, coordination costs, and risk allocation strategies in a food marketing channel. For this purpose we specify a three-stage principal-agent marketing channel model involving producers, wholesalers, retailers and a futures market. We compare the situation with and without futures market. The empirical results regarding the Dutch ware potato marketing channel during 1971-2003 reveals that, possibly as a result of increases in incentives to producers and wholesalers, the coordination costs of the marketing channel decreased significantly, both with and without futures trade. The coordination costs of a marketing channel with a futures market are lower than without futures, demonstrating the price discovery role of the futures markets. The results also show that risk shifted from retailers to producers and wholesalers.
  • 关键词:Contracts;Risks;Coordination Costs;Futures Markets;Food Marketing Channels
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