文章基本信息
- 标题：Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels
- 本地全文：下载
- 作者：Dufour, Jean-Claude ; Maisonnas, Stephane
- 期刊名称：Journal of Agribusiness
- 印刷版ISSN：0738-8950
- 出版年度：2005
- 页码：227-227
- 出版社：Journal of Agribusiness
