文章基本信息

标题：The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers
本地全文：下载
作者：Verhees, Frans J.H.M. ; Meulenberg, Matthew T.G. ; Pennings, Joost M.E. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2005
期号：suppl
出版社：Journal of Agribusiness
摘要：This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.
关键词：Radical product innovation;family farms;marketing;intentions