文章基本信息
- 标题：Measuring Brand Preferences Among U.S. Meat Consumers with Probit Models
- 本地全文：下载
- 作者：Ward, Ronald W. ; Ferrara, Oscar
- 期刊名称：Journal of Agribusiness
- 印刷版ISSN：0738-8950
- 出版年度：2005
- 期号：suppl
- 出版社：Journal of Agribusiness
- 摘要：Probit models based on household diaries show the likelihood for buying beef, fish, pork and poultry by brand. Brand preferences for each meat type are estimated and the impacts of a range of variables are ranked according to the likelihood of buying branded meats.
