期刊名称:South African Journal of Economic and Management Sciences
印刷版ISSN:2222-3436
出版年度:2008
卷号:11
期号:1
页码:85-97
出版社:University of Pretoria
摘要:The present paper investigates the relationship between Competitive Intelligence (CI) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in South Africa. We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards CI activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African respondents. These firms are grouped according to export intensity, and CI practices between groups are compared. The results show that export intensive firms appear to be more aware and supportive of CI activities than less export intensive firms.
其他摘要:The present paper investigates the relationship between Competitive Intelligence (CI) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in South Africa. We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards CI activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African respondents. These firms are grouped according to export intensity, and CI practices between groups are compared. The results show that export intensive firms appear to be more aware and supportive of CI activities than less export intensive firms.