This study estimated indicators of fruit and vegetable intake by Brazilian adults and examined the influence of demographic and socioeconomic variables on the consumption of these foods. We used the following indicators: daily fruit intake, daily vegetable intake, and daily consumption of five or more servings of fruits and vegetables per day. Only 41.0% of adults reported daily fruit intake, while 30.0% reported daily vegetable intake. Fruit and vegetable intake was more common in urban as compared to rural areas and increased in both genders with age, schooling, and number of household goods. We conclude that initiatives to promote fruit and vegetable consumption are necessary for the country as a whole, but special attention should be given to younger individuals, males, rural communities, and groups with less schooling and lower income.