The "Green Economy Initiative", under a perspective of theoretical analysis, it is a reiteration of "old ideas"; it is not exactly a new concept, but the proposal for a set of instruments for achieving sustainable development. A major novelty of this initiative is the defense of political activism to induce environmental technological change, which reveals its approach to evolutionary economics. In terms of international political economy, the potential for North-South conflict on the "Green Economy Initiative" is linked to the reported deadlock in the negotiations on trade liberalization in environmental goods and services in the WTO Doha Round.