O objetivo deste artigo é analisar projetos de melhoria contínua desenvolvidos por empresas industriais brasileiras com base na abordagem/programa da Manutenção Produtiva Total (Total Productive Maintenance, TPM) e da Qualidade Total (Total Quality Management, TQM). As variáveis estudadas nas análises dos projetos foram as seguintes: i) complexidade dos projetos; ii) seus objetivos específicos; iii) as estratégias competitivas relacionadas; iv) o aprendizado organizacional obtido; e v) as ferramentas e os principais pilares do TPM implementados. Selecionou-se para estudo projetos considerados de sucesso por suas empresas. Ao todo, analisaram-se 42 projetos de 12 diferentes empresas que representaram diversos segmentos industriais do Brasil. Os resultados indicaram correspondência entre a natureza do projeto, em termos da sua complexidade e estrutura organizacional, com a estratégia competitiva adotada.

This paper analyses the major goals and results of TPM and TQM processes in companies that adopt these approaches. The main variables considered in this study were: i) complexity of the projects developed by the companies; ii) projects´ specific goals iii) relationship between the projects and the company's strategy; iv) relationship between projects and continuous improvement and organizational learning; v) tools and TPM concepts that support the projects. A descriptive research was carried out using field research strategies. Forty-two processes adopted by 12 companies were analyzed in this study. The processes implemented were considered successful by the companies that adopt them and by outside specialists. The results indicated close relationship between the project`s nature (its complexity and team structure) and the company`s strategy, project goals and organizational learning.