Cardiac arrest is the biggest cause of death in the world. There is a lack of adequate training of the public in how to act effectively in these situations and thus increase the victim's chances of survival. Therefore, the Cardiopulmonary Resuscitation Education Program (PERC) was created in 1996 with the principal aim of promoting knowledge about CPR by training laymen, health students and professionals in the Brazilian state of Ceará. Over the course of sixteen years, roughly 8,000 people have been trained directly by the PERC. However, it is hard to gauge the full extent of the benefits of this program due to the unlimited, chain diffusion of knowledge from person to person. Thanks to the experience acquired by PERC in CPR, it has been possible to confirm the level ignorance about the issue among the Ceará public. However, following the American Heart Association (AHA) guidelines released every five years, the program is raising awareness about the importance of resuscitation, training people to act satisfactorily when faced with a cardiac arrest situation.