The development of capitalism in farming has led to several transformations and papers which reflect on this social event. In the framework of a new rural life associated to a changing and highly- tech agriculture, this study is built on the basis of the analysis of the relationships which are established between men and women in three towns of the south of the province of Santa Fe, the core of the Pampa region. To achieve this aim, we have chosen three dimensions: the level of formal education, the areas of sociability, the household economy, the access to land and the inheritance practices. A new statistical sample of 1082 cases, together with observations, unstructured interviews and ethnographic records, have been the main input for a quality-quantity approach of the issues in question.