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  • 标题:The antecedents of word of mouth intentions about a Brazilian tourist destination
  • 本地全文:下载
  • 作者:Abdalla, Márcio Moutinho ; Ribas, José Roberto ; Vieira, Paulo Roberto da Costa
  • 期刊名称:Tourism & Management Studies
  • 印刷版ISSN:2182-8458
  • 出版年度:2014
  • 卷号:10
  • 期号:1
  • 页码:104-111
  • 语种:English
  • 出版社:Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
  • 摘要:

    The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a cross-sectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies.

  • 关键词:Afeição;destinos turísticos brasileiros;comunicação boca-a-boca;modelagem de equações estruturais;satisfação
  • 其他关键词:Affection;Brazilian tourist destinations;word of mouth;structural equation modeling;satisfaction
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