文章基本信息
- 标题：THE ROLE OF CURRENT CUSTOMERS FOR RADICAL PRODUCT INNOVATION IN SMALL-FIRMS
- 本地全文：下载
- 作者：Verhees, Frans J.H.M. ; Meulenberg, Matthew T.G. ; Pennings, Joost M.E. 等
- 期刊名称：Journal of Agribusiness
- 印刷版ISSN：0738-8950
- 出版年度：2004
- 期号：suppl
- 出版社：Journal of Agribusiness
- 摘要：The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.
