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  • 标题:TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY
  • 本地全文:下载
  • 作者:Veeramani, Venkat N. ; Maynard, Leigh J.
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2004
  • 期号:suppl
  • 出版社:Journal of Agribusiness
  • 摘要:Many in the private sector believe that price points have important implications for pricing strategy. Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful differences among splines defined by the price points.
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