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  • 标题:Traceability: European consumers' perceptions regarding its definition, expectations and differences by product types and importance of label schemes
  • 本地全文:下载
  • 作者:Chryssochoidis, George M. ; Kehagia, Olga C. ; Chrysochou, Polymeros E.
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2006
  • 期号:suppl
  • 出版社:Journal of Agribusiness
  • 摘要:Given the heterogeneity of European consumers it is not unsurprising that they have different perceptions and expectations regarding (but also understanding thereof) 'traceability'. A large number of individuals may not even have a memory anchor for the concept. Consumers may also perceive traceability differently among different product types. The present study is based upon focus groups analysis of 12 countries across Europe. It presents an explanation of traceability's understanding by European consumers. It also presents consumer's expectations towards traceability and its differences according to different product types.
  • 关键词:Focus groups;Traceability;Cross-national;Perceptions;Food products;Labels
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