摘要：This article presents an integrated consumer acceptance and supply chain risk analysis of genetic modification in livestock production chains. In general, results provide insight into feasibility of certain GM applications to be incorporated into pork chain. Overall, livestock producers can expect a cost reduction. Moreover, with the heterogeneous nature of consumer preferences there are some segments that wholly respond on the integration of different GM applications in the chain. However, in some cases, it is difficult to say whether the chain can respond to consumers' requirements.
