文章基本信息
- 标题：DISENTANGLING THE EFFECTS OF GENERIC ADVERTISEMENT FROM HEALTH INFORMATION WITHIN A MEAT DEMAND SYSTEM
- 本地全文：下载
- 作者：Boetel, Brenda L. ; Liu, Donald J.
- 期刊名称：Journal of Agribusiness
- 印刷版ISSN：0738-8950
- 出版年度：2002
- 期号：suppl
- 出版社：Journal of Agribusiness
- 摘要：This paper examines the effect of generic pork promotion within a meat demand system framework. Special focus has been placed on the separation of demand effect of advertising from that of health-related information on product attributes.
