首页    期刊浏览 2024年07月19日 星期五
登录注册

文章基本信息

  • 标题:A NONPARAMETRIC TEST OF ADVERTISING'S EFFECTIVENESS
  • 本地全文:下载
  • 作者:Chalfant, James A. ; Eshel, Dafna M. Disegni
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2001
  • 期号:suppl
  • 出版社:Journal of Agribusiness
  • 摘要:Nonparametric demand analysis uses axioms of revealed preference to test a data set for compatibility with the hypothesis of stable preferences. Previous applications have tested for the presence of structural change using this approach. This paper shows how to include demand shifters such as advertising in the analysis. It is shown that the implied results for changes in tastes depend on restrictions on advertising's effects.
国家哲学社会科学文献中心版权所有