首页    期刊浏览 2024年11月24日 星期日
登录注册

文章基本信息

  • 标题:ISO 9000 -- A MARKETING TOOL FOR U.S. AGRIBUSINESS
  • 本地全文:下载
  • 作者:Capmany, Carlos ; Hooker, Neal H. ; Ozuna, Teofilo, Jr.
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2000
  • 期号:suppl
  • 页码:41-53
  • 出版社:Journal of Agribusiness
  • 摘要:The relevance of the ISO 9000 series of quality management systems (QMS) for U.S. agribusiness is analyzed. Certified firms from several industries were surveyed to determine their before (ex ante) and after (ex post) perspectives of the QMS. Results for the agribusiness subsample are compared to those for firms from other industries to determine if they behave differently. Anticipated marketing advantages (increasing market share and providing access to new markets) of the QMS were critical factors that encouraged the pursuit of the certificate. The average cost to attain certification was $101.400 and to maintain certification was an additional $26,500 per year.
国家哲学社会科学文献中心版权所有