摘要：The BATAT Marketing Drive aims to improve the market access of small scale farmers; in previously disadvantaged communities. The importance of marketing in rural development cannot be overemphasised. It is the profit incentive which encourages farmers to produce commercially. An overview of the present production and marketing activities of small scale farmers was obtained and the marketing constraints experienced by small scale farmers were identified. Constraints include a lack of transport services, a lack of road infrastructure, communication infrastructure and storage facilities. Farmers also need training and a regular source of market information. Provincial Departments of Agriculture can play a role in providing this information and training. Infrastructure, however, is a function of other government departments and in some cases private companies. The establishment of rural processing facilities should be encouraged. Farmers can also seize some marketing opportunities by working together in their production and marketing activities.
