出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：PT. XYZ is a company that prioritizes loyal customers. However, in its operation, PT. XYZ still has no marketing management that can support the customer loyalty, especially the electronic system ones. It can be seen when this company makes an event. The selection of the customers who can participate is done manually. In addition, there is still no system that handles the complaints from customers. Moreover, the product offering for loyal customer still has no clear system, only based on the knowledge and experience coming from sales force. On the other hand, the technology nowadays is already very developed, making it possible to make it systematic and result in high customer loyalty. The analysis results are CRM strategies, especially electronic-based (e-CRM) strategies to keep the customers loyalty and to attract new customers.
