摘要：New information and communications technologies have become extremely dynamic. While content in the past was more or less controlled and regulated, it is now more and more free to access, and increasingly independent of any formal institutional framework. Images on screens, which used to be viewed in specific locations and at more predictable times, now cross through space and time, and this particularly for the younger generations. In this context we might ask: what is, in this new environment, the role and what are the effects of film content and video games on young people? In order to answer this, we need to better understand their needs, expectations and skills Given our objectives, we chose a qualitative approach designed to take young people’s everyday environment into account in the construction of their relationships to on-screen images. Family interviews , logbooks and digital video cameras were used. Separate discussion groups were held with young people and parents and Evaluation groups with 14-16 year. Answers to such questions about the effects of images were found to be complex and full of nuances, despite the fact that there are some who would want simple yes or no answers that support their views.
关键词：Active users; Emerging technologies; Media awareness
