摘要：In the present paper, we study the messages that are transmitted through the cartoons and the values associated to them. The cartoons offer narrative schemes to the children, contributing to the development of his narrative competence. In addition, there provide types of histories and models of character who in occasions personify certain stereotypes, and, certainly, a system of values and a vision of the world. The data presented come from the study entitled: “The mediation of the screens: television and video games, controversial models for cognitive-social learning”. The research reflects the opinions of a sample of children from primary education in Asturias, on the cartoon characters they love to do and why they like it, the characters seem to want and the qualities that stand out in them. Undoubtedly, cartoons are very useful to initiate the children in the audio-visual literacy and in the development of a narrative competence, and can be considered to be a attractive audio-visual documents of great educational value. Finally, we propose a series of didactic applications linked to the audio-visual literacy to integrate them in the classrooms of Primary Education.
关键词：Stereotype; cartoons; Television; children; attitudes; cultural models
